Senior Manager, Partner Marketing, DTC Emerging Markets

Purpose of the Role

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.

You’ll lend support in maximizing value for both Disney and our partners. In this role you will lend support across all aspects of partner marketing and assist in the management of our third-party sales channels. Supporting value creation across the partners’ full funnel, you’ll help support both creative excellence and strong execution, assisting in ensuring that our partner sales channels are set up for success. Working closely with partners, the local leadership teams, and cross-functional stakeholders, you will assist in identifying opportunities that connect Disney’s beloved brands with audiences in meaningful ways while supporting the delivery of measurable business outcomes. You will also support a culture of learning and innovation, using insights, performance data, and strategic thinking to help strengthen partner investment, elevate marketing effectiveness, and scale successful initiatives across the region and beyond.

Key Responsibilities

• Partner Development: Lend support across all partner marketing related aspects in Thailand, Philippines and Indonesia. Assist in delivering successful launch campaigns with new partners, and in optimizing existing partnerships to support revenue and sign-up targets. Act as a thought partner to our partners on how we can collectively grow our businesses together.
• Strategy development: Assist in identifying strategic opportunities that can scale across the region, taking in learnings from the APAC and Global team.
• Performance: Lend support in tracking and monitoring the performance of key partner metrics, assisting in ensuring that the team efforts scale across the region.
• Creative: Coordinate with internal and external stakeholders to deliver first class creative executions with partners. Facilitate and coordinate with both internal teams, and external agencies to deliver strong creative on time, and to required specifications.
• Team Support: Guide and mentor local Partner Marketing regional experts.
• Full Funnel: Lend support in delivering full funnel campaigns with partners spanning ATL and BTL marketing, through working with partners to help optimize sales across their digital, call centers and retail environments.
• Local knowledge: Partner with Disney retail marketing team, and partnerships teams, to assist in prioritising titles and campaigns across the market.
• Analysis: Provide thought partnership and advise on opportunity sizing, identifying consumer & partner motivations, key GTM levers and clear success metrics for initiatives across existing & new partnerships in the region.
• Culture Building: Support an inclusive and innovative culture that values integrity, creativity and collaboration.
• Client Servicing: Support excellence in client servicing, helping build long term relationships with our largest strategic partners and assisting in delivering a seamless partner experience.
• Cross-Functional Partnership: Collaborate and coordinate with Product & Tech, Content, Retail Marketing, and other Disney teams to support the DTC business.
• Learning: Support the development of a strong learning culture, assisting in defining actions to improve effectiveness, increasing investment from partners, and prioritizing opportunities to maximise impact.
• Best Practices: Assist in defining and implementing processes for identifying relevant partners and lend support towards effective deal execution across the region.
• Brand Champion: Act as a key local support of Disney’s brand, helping ensure that Disney’s guidelines, IP usage and ways of working are clearly set out, processes smooth, and creative well executed.

Scope of Partnerships

The scope of partnerships spans multiple verticals, including but not limited to:

• Telecommunications
• Streaming
• Retail
• Ecommerce
• Consumer Electronics
• Financial services
• Utilities
• Broadcasters

Experience and Professional Qualifications Required

• Minimum of 10+ years of experience in marketing including significant experience in Partner Marketing, and managing Partner Marketing channels
• Excellent knowledge of the local markets
• Demonstrated results in creating impactful partner marketing campaigns
• Experience in working with and optimising partner sales channels across the full funnel
• Strong balance of strategic and operational skills; ability to operate effectively in dynamic, fast-paced environments
• Entrepreneurial mindset: consumer-oriented and impact oriented
• Strong communication and influencing skills with a track record of collaborating effectively and driving initiatives with cross-functional partners
• Adaptable, proactive, and results-driven with a strategic and agile mindset
• Experience in multinational, highly matrixed organizations

Skills Required

• Creative thinker
• Strong competence in ideation
• Ability to influence partners
• Strong negotiation skills
• Deep local market experience and established relationships with senior business leaders
• Consistent track record of exceeding targets
• Language: English, and local language preferred e.g. Thai or Tagalog

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

This position is with The Walt Disney Thailand Company Limited, which is part of a business we call The Walt Disney Company (APAC).

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