Director, Marketing

Director, Marketing | Disney Theatrical Group

Disney Theatrical Group is home to some of the most beloved and successful productions in live entertainment. With iconic shows like THE LION KING, ALADDIN and BEAUTY AND THE BEAST reaching audiences across Broadway and North America, we have an extraordinary opportunity to continually reimagine how we connect with theatergoers, introduce these stories to new generations and inspire audiences to experience the magic of live theater.

We’re looking for a creative, entrepreneurial marketing leader who is excited to build on that legacy while bringing fresh thinking, bold ideas and new approaches to how we engage audiences and drive our business forward.

The Director, Marketing will report to and partner closely with the Vice President, Marketing, Publicity and Education in the development and execution of the overall marketing strategy for DTG’s New York productions and North American Tours. Primary responsibilities include strategy development, campaign planning and execution, budget management, media strategy, creative development, agency management, brand integrity, and cross-functional collaboration.

Combining an entrepreneurial mindset, strong creative judgment and operational discipline, this role will lead marketing efforts in close collaboration with Sales, Publicity, Finance and other key partners to maximize awareness, audience engagement and ticket sales, with a primary focus on THE LION KING, ALADDIN and BEAUTY AND THE BEAST on Broadway and our North American Tours.

This role will set clear marketing priorities and shape strategies, campaign ideas, creative direction, media investment, and best practices. The Director will establish a unified approach across Broadway and North American Touring, ensuring that strategies, resources, learnings and opportunities are shared while allowing for the distinct needs of each market.

The Director, Marketing will provide decisive leadership by driving projects forward, establishing clear priorities and points of view, keeping stakeholders well informed, understanding the marketplace and audience, and continually optimizing efforts to deliver strong creative and business results.

Responsibilities Include:

Marketing Strategy and Creative Development

• Lead development and execution of comprehensive marketing strategies and annual campaign plans for DTG’s productions, partnering with the VP and key stakeholders, and with the VP of Sales Strategy & Revenue Optimization to align priorities and audience initiatives with ticket sales objectives.
• Lead creative development of key art and advertising campaigns alongside the VP and creative agencies, challenging conventional thinking, elevating the quality of work, and championing distinctive, ambitious campaigns that drive measurable results.
• Ensure consistent brand messaging and creative expression across all channels for Broadway and North American Tours, leading development of advertising and marketing materials (social, digital display, streaming, CRM, SMS, broadcast and print) from approved key art, delivered on time, on budget and properly tagged.
• Lead a unified approach across Broadway and North American Touring, establishing a single source of truth for strategy, creative assets, audience insights and best practices, tailoring campaigns to each market and leveraging learnings, partnerships and resources across DTG businesses.
• Identify opportunities to introduce DTG’s productions to new and evolving audiences, keeping campaigns culturally relevant, responsive to changing consumer behaviors and meaningful across generations.

Media Strategy and Promotions Management

• Develop annual media briefs and oversee media strategy, planning and execution, including integrated brand-building and performance campaigns across online and offline channels, aligned with audience, sales and business objectives.
• Partner with Sales, CRM and digital teams to leverage audience insights, ticket-buyer behavior and research to strengthen audience acquisition, engagement and retention, optimize the customer journey and drive ticket conversion.
• Evaluate campaign performance, ticket sales and marketplace response, proactively adjusting strategy, creative, media and messaging to improve effectiveness and return on investment.
• Lead external advertising and creative agency relationships, providing direction, feedback and accountability.
• Champion innovation and a test-and-learn approach to AI, emerging technologies, automation, new platforms and partnerships to enhance creative, audience engagement and efficiency; evaluate third-party partnerships for strategic and financial value, developing proposals and overseeing execution as needed.

Team Development and Leadership

• Lead, inspire and develop the marketing team by establishing clear roles, expectations and accountability; delegating effectively; and providing regular feedback, coaching and growth opportunities.
• Foster a collaborative, creative and accountable team culture that welcomes strong points of view, healthy debate, initiative and thoughtful decision-making.
• Establish clear priorities and expectations while ensuring the team has the support and resources needed to deliver high-quality work.
• Take ownership of marketing recommendations and decisions within the scope of the role, balancing stakeholder input with sound strategic judgment and driving work forward with clarity and accountability.
• Build alignment and partner effectively across DTG and TWDC by communicating priorities and recommendations clearly, navigating competing perspectives and keeping stakeholders informed as decisions and plans evolve.

Project and Budget Management

• Lead complex, cross-functional marketing projects from strategy through execution, ensuring clear objectives, timelines, responsibilities and communication across stakeholders.
• Develop and manage annual operating plans, marketing budgets, and investment priorities, ensuring disciplined financial oversight while balancing brand objectives with commercial performance.
• Partner with Finance and Sales to assess investment, performance and opportunities throughout the year and adjust as needed.

Qualifications

• 10+ years of progressive marketing experience; experience in live entertainment, theatrical marketing, ticketed events or other consumer-facing entertainment businesses preferred.
• Demonstrated success developing and executing integrated, multi-channel marketing campaigns that build brands, engage audiences and deliver measurable business results.
• Proven understanding of media strategy, planning and buying across traditional, digital, social, and performance channels. Proven experience leading, coaching and developing high-performing teams.
• Proven project management and budget management skills
• Proven understanding of marketing, sales, and finance principles.
• Ability to analyze data and apply insights to improve results and inform decisions.
• Ability to proactively manage and lead internal teams and external partners.
• Demonstrated success motivating, coaching, and developing talent.
• Experience working across complex organizations and managing multiple stakeholders.
• Bachelor’s degree or equivalent professional experience; MBA a plus.

Specific Skills

• Strong interpersonal, written, verbal, and problem-solving skills.
• Strong presentation and executive communication skills, including the ability to articulate strategy, recommendations, and tradeoffs.
• Sound strategic judgment and decision-making, with the ability to balance creative, audience and business priorities.
• Self-starter with exceptional organizational and time-management skills.
• Ability to analyze and apply data, research, and marketplace insights to improve results.
• Collaborative approach and success working across an organization to build strong partnerships.
• Exceptional attention to detail and the ability to manage multiple priorities and projects simultaneously.
• Comfortable working effectively in a fast-paced, deadline-driven environment.
• Entrepreneurial, solutions-oriented, professional, and accountable.
• Proven success managing competing priorities and shifting deadlines with flexibility and composure.

PAY TRANSPARENCY

The hiring range for this position in New York, New York is $139,900.00 to $180,900.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

This position is with Buena Vista Theatrical Group Ltd., which is part of a business we call Disney Theatrical Group.

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Buena Vista Theatrical Group Ltd. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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