Customer Acquisition Manager
Postuler maintenant Postuler ultérieurement Job ID 10098516 Emplacement Londres, Royaume-Uni Entreprise The Walt Disney Company (EMEA) Date de publication 09/09/2024Résumé du poste:
About the Role & Team
Disney+ is The Walt Disney Company’s Direct to Consumer video entertainment service. The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices, PCs).
The Disney+ team is responsible for the country launches and day to day operation of Disney+ across Europe, Middle East and Africa, with a specific focus on customer acquisition and retention, marketing, partnerships, content programming, research and analytics.
The EMEA Customer Acquisition team’s mission is to make it as easy as possible for potential customers to discover and sign-up to Disney+.
You will be part a team of four optimising the disneyplus.com experience to drive acquisition, upgrades/downgrades, reduce cancellations and optimise winback tactics, also leveraging other owned channels such as email, app notifications, and more.
You will be working closely with Product, Analytics, Marketing Operations, Design and Local teams to define and execute the testing roadmap and implement winning treatments, promote key beats.
This role will require you to be onsite 4 days a week.
What You Will Do
Develop and implement the testing roadmap for key digital channels (landing page, sign-up flow, cancellation flow, email, push, etc) optimising for conversion and lifetime value
Partner with Product, Analytics, Marketing Operations, Design to find opportunities to drive customer acquisition and retention (incl. through offers and winback) as well as upgrades and downgrades
Collaborate with local teams in EMEA markets to deliver campaigns and initiatives across the region
Monitor KPIs and report progress, gaps, opportunities to senior leadership
Required Qualifications & Skills
Successful track record in defining and implementing acquisition strategies (managing KPIs such as conversion rate and lifetime value) in the SVOD industry or other fast paced subscription services
Extensive experience in developing and implementing A/B testing roadmaps
Extensive experience partnering with Product teams
Numerical, with an ability to distil figures into a narrative that is clear and concise
Excellent influencing and business partner collaboration
Strong presentation and interpersonal skills
Thrives in an ambiguous, fast paced and cross-functional environment
The Perks
25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Sur The Walt Disney Company (EMEA):
Disney EMEA vise à stimuler la croissance, l’innovation et l’affinité avec la marque dans un ensemble extrêmement diversifié de pays avec une équipe de plus de 6 000 employés opérant sur 59 marchés avec des bureaux dans 29 pays.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à The Walt Disney Company Limited , qui fait partie d’une entreprise que nous appelons The Walt Disney Company (EMEA).
The Walt Disney Company Limited est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidats seront pris en considération pour l’emploi sans tenir compte de l’âge, de la race, de la couleur de peau, de la religion ou des convictions, du sexe, de la nationalité, de l’origine ethnique ou nationale, de l’orientation sexuelle, du changement de sexe, du statut marital ou civil, du handicap, de la grossesse ou de la maternité. Disney favorise une culture commerciale où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution rapide.