Sr PM II - Acquisition, Experimentation, Subscription & Monetization

At Disney Entertainment and ESPN Technology, we are experiencing explosive growth, reaching 225M total subscriptions globally across our streaming product portfolio. As we continue acceleration across all our streaming services (Disney+, Hulu, ESPN) we are looking for a Senior Product Manager who will focus on acquiring new and returning subscribers through our sign-up flows.

 

The Senior Product Manager will own the strategy and execution across the commerce organization to create first-class experiences to acquire new and win-back lapsed subscribers to our services within Disney Entertainment and ESPN Technology. This is a global role with broad scope across all platforms that our products are offered — website, mobile app, and streaming devices. The ideal candidate has a deep understanding of user motivations and the variables that influence purchase decisions among a multitude of product offerings. They must also be passionate about customer acquisition and building for scale, while being flexible enough to adapt for regional requirements.

 

If you are someone whose dream job sits between business strategy and engineering, you are an expert in both crafting a vision and driving successful execution, and are excited to build scalable features that will drive global growth for years to come, we invite you to apply for this role. 

 

 

Responsibilities

• Define the vision and priorities to maximize subscriber acquisition and reacquisition within our Commerce sign-up flows by focusing on business outcomes and delightful consumer experiences.
• Design and interpret rigorous A/B and multivariate experiments across the full subscriber lifecycle — from first visit to reactivation — using holdout groups, guardrail metrics, and leading indicators to get early signal on long-term retention outcomes.
• Own the reacquisition roadmap and work cross-functionally with key stakeholders like data science, analytics, marketing, engineering, design, and legal to develop win-back programs for lapsed subscribers by segmenting on key personalization signals such as cancellation reason, time-since-cancel, and historical engagement.
• Partner with engineering, design, and program management teams to deliver work on time and with high quality.
• Socialize and gain alignment for requirements across other product management domains such as identity, billing, and payments.
• Communicate and document plans effectively to gain stakeholder and executive alignment for both feature releases and experiments. 
• Partner with regional stakeholders around the world to address consumer, legal, and regulatory nuances while solving for global scale.
• Identify new opportunities and effectively influence the Product roadmap with executives and workstream leads through the use of data and strong Product sense.

 

 

Basic Qualifications

• Bachelor’s degree and 7+ years of product management experience or advanced degree, focusing on driving business outcomes through executive alignment and flawless execution.
• Detail-oriented, technical, can design and interpret data, and can propose high-yield bets to drive and exceed goals.
• Solid understanding of statistics concepts (e.g., hypothesis testing, regression analysis) and UX best practices.
• Exceptional written and verbal skills, a proven ability to articulate a team vision and translate technical concepts into material that can be broadly understood across the company.
• Ability to make decisions in ambiguous situations and a fast-paced environment with constantly evolving business needs.

 

Preferred Qualifications

• Experience with lapsed subscriber or win-back programs, post-cancellation journeys, or subscriber reactivation economics is strongly preferred.
• Experience working with data science on defining AI/ML modeling used to personalize user experiences based on historical and real-time data and behavior
• Experience running multivariate tests at scale.

 

 

Required Education

.An undergraduate degree in computer science, engineering, finance, economics or related disciplines is a plus, MBA preferred

 

 

#Disneytech

The hiring range for this position in New York City, NY is $163,100 to $218,700 per year and in San Francisco, CA is $170,500 to $228,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.