Sr Manager, Measurement Program Management
Postuler maintenant Postuler ultérieurement Job ID 10089348 Emplacement New York, New York, États-Unis Entreprise Disney Advertising Date de publication 15/05/2024Résumé du poste:
The Disney Advertising Global Data Outcomes & Attribution Team is seeking a talented person to help craft the future of outcomes measurement in the advertising ecosystem. The Sr. Manager, Program Management will lead projects and analyses to demonstrate the effectiveness of Disney as an advertising platform that drives measurable results for our clients.
Job Summary:
The successful candidate will work directly with the sales team, agency partners, and brand partners to understand measurement needs and challenges. They will manage our data partners and vendors to execute both upper and lower funnel measurement solutions for our advertising sales clients.This includes brand effectiveness, ROI measurement and downstream behavior of the Disney audience.If you’re the kind of person who obsesses over details, thrives in a collaborative environment and jumps at the opportunity to take on new challenges, Disney may be the place for you.
Responsibilities and Duties of the Role:
- Collaborate closely and build relationships across cross-functional business and technical teams to set solution requirements and successfully guide execution domestically and internationally
- Develop and implement program management strategies to ensure successful execution of outcomes measurement and optimization related initiatives
- Monitor various outcomes measurement and optimization project progress, identify risks, and develop mitigation plans to address any issues impacting execution
- Work with various external data providers and internal teams to co-develop outcomes measurement and optimization solutions
- Educate Disney Advertising Sales organization on outcomes measurement and optimization solutions
- Oversee and lead consultation conversations with clients directly. Present and explain new concepts to internal and external clients
- In partnership with the Data Science & Operations teams, onboard and create Disney POVs on third party data providers to guide decisions on partnerships and engagements
Required Education, Experience/Skills/Training:
- 8+ years of Experience in digital, digital video/TV, or media-focused data businesses
- BA/BS is communications, data analytics, social sciences or related field required
- Graduate degree desired
- Experience with, and a strong understanding of methodology, data and systems for matching data sets to demonstrate performance-based response to advertising
- Knowledge of brand effectiveness and attribution/ROI control/exposed methodologies including 1st and 3rd party data matching, website conversion, market-match tests, hold-outs, etc.
- Must have a comprehensive understanding of the media business
- Must have excellent presentation and writing skills
- Experience with attribution/ROI, brand lift vendors or data providers is a plus
- SQL experience is a plus
- Must be a team player with the ability to build relationships with both internal and external clients
#DisneyAdvertising
The hiring range for this position is $141,500 - $189,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur Disney Advertising:
Disney Advertising est responsable des ventes publicitaires et du marketing intégré pour les offres de divertissement et de sport de The Walt Disney Company par le biais d’activités de streaming linéaires, numériques, sociales, audio et prises en charge par la publicité. Cela inclut ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu et ses huit stations locales détenues par ABC.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Disney Advertising Sales, LLC , qui fait partie d’une entreprise que nous appelons Disney Advertising.
Disney Advertising Sales, LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour l’emploi sans considération de race, de couleur, de religion, de sexe, d’âge, d’origine nationale, d’orientation sexuelle, d’identité sexuelle, de handicap, de statut d’ancien combattant protégé ou de toute autre base interdite par la loi fédérale, étatique ou locale. Disney favorise une culture commerciale où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution rapide.