Product Marketing Assistant Manager

Job Summary:

Disney Streaming is looking for a Product Marketing Assistant Manager to support Disney+ and the Disney Bundle Product Marketing Growth and Commerce efforts, focusing especially on upgrades and monetization. This person will play a vital role in crafting Disney+ and Disney Bundle Product Marketing strategy, partnering closely with Product, Data Analytics, Programming, and Lifecycle Marketing teams, and helping bring said strategies to life across marketing and product touchpoints globally.

The ideal candidate has a deep knowledge of and a passion for the digital media and entertainment landscape. While this role will focus primarily on driving existing subscribers into our higher priority plans, the candidate should have a clear understanding of the full user experience journey and marketing funnel and be knowledgeable about designing experiments and deriving insights from data with the ultimate goal of growing an engaged audience across our plan types. A high-level understanding of Product and technical teams is essential as this candidate will be expected to partner and negotiate with those teams to prioritize and align on the best solution for the consumer, applying learnings throughout upgrade flows.

The Product Marketing Assistant Manager needs to be an exceptional collaborator and communicator, who is able to manage several concurrent projects across many markets globally. Attention to detail is also extremely important.

The candidate should be passionate about Disney and the Disney Bundle brands (Disney+, Hulu, and ESPN), as well as our growing portfolio of plans and entertainment partners.

Responsibilities:

• Independently develop product marketing strategies that define positioning and messaging hierarchies and user experience optimizations. These strategies should be informed by customer-centric data points, including but not limited to, market research, competitive analysis, performance data, and customer care feedback, with the goal of highlighting the value of our products, plans, and services effectively for consumers.

  • Lead upgrade positioning and messaging strategy across platforms including mobile app, connected TV devices, and web commerce flows. Optimize end-to-end upgrade flows and messaging from watch experience and in-product search experiences that lead to plan upgrades.

  • Facilitate discussions with key cross functional partners across the organization (Product, Product Design, Marketing Strategy, Lifecycle, Programming, Research, Data Analytics, and Viewer Experience) to identify requirements, constraints, and impacts to our resulting product marketing recommendations.

• Collaborate on and help prioritize experimentation roadmaps that drive upgrades and subscriber monetization with a focus on increasing ARPU, moving current subscribers to higher OI plans, and reducing churn. Execute against those strategies with minimal oversight.

  • Partner with Product team members that focus on Account Management, Plan Switch/Upgrades, and Cancel Flow to develop a testing strategy that optimizes for conversions, ARPU, and operating income.

• Manage cross-functional timelines to ensure multiple teams and their dependencies are hitting launch dates, and escalating risks appropriately.

• Report out to leadership on launches and performance on a regular cadence.

• Ideate on new inroads, strategic levers, and monetization efforts to drive growth for Disney+ and the Disney bundles.

 Basic Qualifications:

• 3+ of Marketing experience with an understanding of Product and Engineering workflows, preferably with Product Marketing experience, even better if experience is in subscription based and/or streaming services

• Experience partnering with Product and/or Engineering teams preferred

• Experience managing and driving projects end to end successfully against tight deadlines

• This candidate needs to be an exceptional communicator and be able to execute several concurrent projects in partnership with many leadership stakeholders and cross functional teams with minimal oversight. Attention to detail and the ability to communicate mistakes or inconsistencies is imperative

• Collaborative leader comfortable with complex, cross-functional projects across teams, promotions, and products

• Ability to understand, simplify, and translate Product and Legal requirements into Marketing requirements, and vice versa

• Understanding of creative strategy and experience working directly with Creative teams to execute on acquisition and engagement-driving marketing materials; ability to provide design feedback that aligns with marketing strategy

• Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives

• Comfortable working in a cross-collaborative, fast-paced, and dynamic working environment, supporting new products/businesses with many unique partners, identifying synergistic opportunities to marry team needs

• Proactive decision maker and problem solver, comfortable with ambiguity

• Strong analytical skills including the ability to read and analyze data, prepare and interpret reports for Marketing leadership, and communicate actionable results, findings and recommendations

• Balance of creative and analytical thinking

Preferred Qualifications:

• Experience partnering with Product teams to build business cases and prioritize Marketing asks

• Experience driving cross-functional team alignment and strategic planning

• Experience coordinating marketing assets and approvals with stakeholders and leadership

• A proactive self-starter capable of working independently, but also as part of a team

• Ability to identify gaps and optimize workstreams/processes

• A strong communicator with a can-do, positive attitude and a strong desire to get things done

• Passion for the digital media and entertainment space, and the Disney brands

Required Education:

• Bachelor's degree or relevant work experience