Paid Media Manager
Postuler maintenant Postuler ultérieurement Job ID 10125007 Emplacement New York, New York, États-Unis / Atlanta, Géorgie, États-Unis / Santa Monica, Californie, États-Unis Entreprise Disney Advertising Date de publication 23/06/2025Résumé du poste:
Disney Advertising Sales is responsible for advertising sales for the Company’s entertainment, sports, news and kids linear and digital and radio business. Global Ad Operations leads the operational function for the Disney Ad Sales team. The Addressable Pricing & Planning team focuses on the functions of media planning and go to market pricing across ESPN, ABC, FreeForm, Disney, FX, NatGeo and Hulu. We are committed to providing a high level of client service to our internal and external clients. We are looking for people who are excited to contribute to a high performing team.
Job Summary:
Working at Disney is unlike anything else. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary. The Paid Social Media Manager works for the Social Pricing & Activation team and is responsible for pre-sale pricing, building social media mix, and inventory clearance. This person will advise on social platform distribution and sign off on contracted goals for social media activations. This role will have direct communication with social platform partners across Meta, YouTube, TikTok, X, & Snapchat and be a key stakeholder between these external partners and internal DAS teams for program conception, activation, optimizations, and performance summaries. This candidate should be a strategic, detail-oriented, multi-tasker, and effective communicator with an exceptional sense of accountability within a fast-paced environment.
Responsibilities and Duties of the Role:
- Partner with Brand Solutions and additional internal stakeholders to develop comprehensive social activation strategies for reactive and proactive offerings and ensure distribution plans align with client KPIs during RFP stage. This includes setting social pricing, platform recommendations, ad treatments and identifying delivery goals. Main stakeholder in approving and clearing all social elements for client media plan submission.
- Communicate and collaborate cross-functionally with internal DAS teams, such as Ad Partnerships, Social Center of Excellence, Brand Solutions, Sales, Planning, Social Editorial, and Creative Works, to achieve client contracted goals.
- Act as a trusted social media expert for DAS around social offerings and be a key liaison with Ad Partnerships and/or social platform partners to beta test new monetizable social ad products
- Collaborate up with Associate Paid Media Managers on the team to create client-facing campaign performance reports and provide DAS Sales with overall campaign delivery insights.
- Provide paid social guidance to DAS Sales and Solutions teams and join client calls as needed.
Required Education, Experience/Skills/Training:
- Minimum of 3+ years’ experience in social media or digital advertising.
- Direct or indirect experience planning or executing paid media (boosting & optimizing social posts)
- Excellent writing skills with the ability to translate traditional marketing content into engaging and brand relevant conversations
- Proven competency across social platforms including Meta, YouTube, TikTok, X and Snapchat
- Strong understanding of social media analysis and performance tracking with a superior knowledge of social platform tools and applications, including Meta Ads Manager, DV360, Snap Ads Manager, TikTok for Business, and X
- Polished in presentation and communication
- BA or BS or equivalent work experience
#DisneyAdvertising
The hiring range for this position in New York, NY is $89,900 to $120,500 per year and in Santa Monica, CA is $85,800 - $115,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur Disney Advertising:
Disney Advertising est responsable des ventes publicitaires et du marketing intégré pour les offres de divertissement et de sport de The Walt Disney Company par le biais d’activités de streaming linéaires, numériques, sociales, audio et prises en charge par la publicité. Cela inclut ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu et ses huit stations locales détenues par ABC.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Disney Advertising Sales, LLC , qui fait partie d’une entreprise que nous appelons Disney Advertising.
Disney Advertising Sales, LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.