Sales Digital Advertising Manager

About the Role & Team

The primary responsibility of the Sales Digital Advertising Manager is to drive advertising revenue for Disney+ and other media platforms (e.g., Social Meta, YouTube) by managing and developing relationships with media agencies and/or clients in the Italian market.

This role will focus on generating incremental revenue, delivering strategic and creative advertising solutions, and building long-term partnerships. The role reports to the Italy Integrated Ad Sales Senior Manager and works as part of the Italy Advertising Sales team.

The successful candidate will also support the strategic planning of their Big Media Agencies or Direct Clients portfolio and actively contribute to sales growth across key platforms.

You’ll join a team grounded in our Disney values, acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

This role will be based in our Milan office, 4 days a week, with either a Monday or Friday working from home. The internal job title will be Digital Sales Manager.

What You Will Do

• Achieve and exceed revenue targets on a weekly, monthly, and quarterly basis, as agreed with the line manager
• Cultivate strong, multi-level relationships across media agencies, particularly with planning and buying teams
• Proactively pitch and sell multi-platform content packages and campaign-led solutions
• Grow existing business and identify new revenue streams within the agency and/or client portfolio
• Develop and nurture relationships with key decision-makers and C-level stakeholders across agencies and/or direct clients to drive long-term strategic partnerships
• Provide accurate forecasting and regular reporting to management
• Ownership of a defined agency/client patch and performance against set revenue targets
• Contribution to market intelligence and competitive positioning in Italy
• Use analytical tools and dashboards to monitor performance and maximise sales opportunities
• Anticipate risks within the portfolio and implement focused sales strategies to address them; ability to navigate campaign escalations and contribute to long-term positive solutions
• Conduct campaign analysis to extract actionable insights and future recommendations through Sales Hub
• Lead and support new business pitches, develop complex media plans, and present strategic advertising solutions
• Identify training, events, and hospitality needs within agency partners and communicate these to the line manager
• Lead agency/client plenary sessions, presentations and thought leadership initiatives designed to elevate market awareness and generate commercial opportunities
• Collaborate closely with Client Services team (campaign management and ad operations) to develop holistic client proposals from a sale to implementation and technical troubleshooting
• Collaborate with Account Managers in other EMEA regions
• Stay informed on key market and category trends and leverage them to shape sales narratives

Required Qualifications & Skills

• Significant experience in media sales, preferably within a major media owner, broadcaster, streaming service or digital / social media companies
• Experience in Sales Planning functions in the digital media industry, with a focus on video advertising; Deep understanding of the digital ecosystem, including familiarity with VOD, BVOD, and SVOD platforms
• Knowledge of Connected TV (CTV) landscape and cross-media opportunities
• Proven experience managing a strong client/agency portfolio in the Italian media landscape
• Strong grasp of programmatic trading models and direct relationships with agency trading desks
• Knowledge of different planning models: Direct IO, Programmatic Guaranteed and PMP
• Demonstrated ability to deliver strategic, cross-platform advertising solutions in a highly competitive environment - Confident in leading presentations and communicating complex media strategies
• Track record of driving incremental revenue and growing investment from clients
• Capable of developing and executing long-term sales strategies aligned with business goals
• Skilled in media planning and use of analytics for performance improvement
• Extensive experience in digital and video advertising sales
• In-depth knowledge of the Italian digital and CTV advertising market
• Strong relationships with senior-level contacts within media agencies
• Strategic thinker with a proactive, solution-oriented mindset
• Excellent communication and presentation skills (verbal and written, English and Italian)
• Advanced skills in PowerPoint and Excel for media planning and reporting
• Strong working knowledge of Salesforce is required, with proven experience in pipeline management and forecasting
• Familiarity with campaign measurement and effectiveness studies (e.g. Brand Lift, Attention Measurement, Sales Lift, Nielsen) is highly desirable
• Understanding of both TV and digital media sales strategies
• Strong organisational and analytical capabilities
• Team player with the ability to collaborate across departments (e.g., marketing, programming).

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

The gross annual salary (RAL) for this position ranges from 62.400 € to 85.800 €. The final offer within this range will be determined based on objective and neutral criteria, including the candidate's experience and skills. In addition to the gross annual salary, the overall remuneration package may include benefits and other compensation components, such as bonus schemes based on roles, medical, life & disability insurance programs, meal vouchers at 10€ per onsite day, welfare program, Disney+ subscription and Entrance Pass to Parks, in accordance with applicable company policies and collective agreements.

This role is regulated by the Grafici Editori National Collective Bargaining Agreement, with an initial placement at Level A.

This position is with THE WALT DISNEY COMPANY ITALIA SRL, which is part of a business we call The Walt Disney Company (EMEA).

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