Trade Marketing & Events Executive, FTC

About the Role & Team

We are looking for an Executive who will develop and implement Trade Events and Marketing (TEM) plans that achieve the attendance, room night and revenue goals for Walt Disney World, Disneyland® Paris and Disney Cruise Line!

The Trade Marketing & Events team is focused on the travel trade environment and partner marketing requirements. This role will deliver best in class execution to internal collaborators and external partners, adopting a cohesive approach to promoting the brand portfolio.

This role is an FTC and will require you to be onsite 4 days a week.

What You Will Do

External Trade Partner Management

• Be the primary TEM contact for selected key partners selling Disney Destinations International brands including Walt Disney World, Disneyland Paris and Disney Cruise Line

• Act as marketing consultant for partner marketing plans, manage annual plans and implement activity ensuring efficient return against co-op budget and goals

• Maintain continual management and recording of partners’ in-market activity and associated results to provide a historical account and formulate future marketing plans. At the beginning of each quarter, appraise the forthcoming quarter’s activity to ensure optimal coverage especially when progressing between financial years to eliminate campaign gaps

• Present partner marketing plans or new initiatives in weekly department meetings alongside account managers

• Be accountable for approving marketing collateral (funded and unfunded) in a timely and accurate manner

• For partners selling multiple brands, ensure their plans are complementary to each brand and are in sync with key booking periods, avoiding clashes between brands or consumer marketing plans

• Together with account managers, be liable for developing web content to drive awareness and sales with key partners and undertaking of regular website offer pages and full content audits

Trade Events and Marketing

• Ensure all partner and internal trade creative is adhering to Disney brand guidelines

• Work collaboratively with brand managers for Walt Disney World, Disneyland Paris and Disney Cruise Line and central teams to implement key call to actions, key messaging and customer insights into partner marketing

• Be accountable for activating key campaigns by designing, creating, and operating trade communications including advertising and competitions

• Partner with the Trade Engagement and Events (TEE) team and lead all creative needs to deliver industry-leading Disney events, training collateral, social media assets, and first-rate trade engagement

• Identify and maximise alignments with consumer marketing assets

• Ensure all trade initiatives consider EMEA alignments

• Be responsible for the sign off and launch to trade of the brand brochures or brochure templates for Walt Disney World, Disneyland Paris and Disney Cruise Line

• Provide collateral for partner specific events e.g. exhibitions, trade fairs, road shows, travel agent conferences, hospitality events, familiarisation trips etc.

• Be responsible for monitoring and tracking TEM budget spend in conjunction with account managers, reallocating funds as applicable and ensuring budget is spent as planned to enable effective forecasting by the finance team

• Be responsible for maintaining and updating all content on DDI section of asset library to ensure partners have the latest assets to effectively market DDI, and fulfilling requests for new users

• Manage relationships with external supplies and creative agencies

• Continuously evaluate and develop of DDI trade and training tools

Training and Professional Development

• Operate with integrity, champion change and be a good ambassador for DDI and the wider organisation

• Operate as part of an effective team, demonstrating an awareness of others, offering support, sharing knowledge and standard processes and contributing to the overall achievement of departmental commitments

• Take ownership of your professional development through regular career conversations with your line manager and utilising available resources such as D Learn, instructor led courses and on the job learning

• Proactively suggest ways to improve departmental performance and processes

• Build links with other company functions to develop broader knowledge of the business

• Promote and maintain an inclusive environment, championing diversity and inclusion and make use of available resources to extend knowledge and best practice

Required Qualifications & Skills

• Large matrix organisation experience preferable

• Marketing experience in a major multi-national marketing environment desirable

• Travel industry experience an advantage

• Shown tactical skills related to implementation of marketing plans and recommending resources necessary for success

• Outstanding organisational, project management and communication skills to balance marketing programs across three brands for efficient execution and success

• Strong attention to detail

• Excellent time management and organisation skills

• Able to build and strengthen relationships with people at all levels within the organisation with exceptional remote partnering skills

• Ability to work on own initiative/self-motivated but also a teammate

• Effective presentation style

• Gets results and is able to work under pressure and to tight deadlines

• Innovative and creative problem solver

• Computer literate (Word, Excel, Outlook and PowerPoint); adept in use of video conferencing tools such as Zoom, essential

• Strong written and spoken English for business use, essential, with French language skills, beneficial

• Commercial awareness

Additional Information

• Flexibility for some UK, European or international travel may be required

• Contribution to ad-hoc projects as the business requires

• Flexible hours may be required to meet business needs

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.