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Manager – Performance Marketing, Disney+ Hotstar

Postuler maintenant Postuler ultérieurement Job ID 860d93aa-1e5d-48fc-9ed7-5813b787b27d Emplacement Gurgaon, Inde Entreprise Disney+ Hotstar Date de publication 09/05/2024

Résumé du poste:

 Job Summary-
The Performance Marketing Manager will be responsible for strategizing & leading the execution of programmatic & biddable platforms such as DV360, Meta, UAC & more. The role involves collaborating with various stakeholders across local, global & regional stakeholders and achieving performance subscription targets via biddable media. The role involves handling a team to execute and manage various platforms.
 
About The Team-
The team responsible for retail subscription targets via performance channels for Disney+
 
Reporting To–Senior Manager Digital Marketing

Key Responsibilities-

  • Manage programmatic and biddable platforms like Snapchat, Facebook, Google & DV360
  • Should have an in-depth understanding of Google, Meta, and DV360 platforms focusing on performance marketing.
  • Campaign Management: Oversee all aspects of digital campaigns, from ideation and media planning to creative communication.
  • Conduct in-depth analysis of campaign performance to guide ongoing optimizations.
  • Handle a significant digital marketing budget across multiple platforms.
  • Analytics and Data Management: Utilize various analytical tools to extract data, analyze performance drivers, and leverage insights for strategic decisions. Familiarity with analytics, attribution, and planning tools like Branch, Appsflyer, and DCM is essential.
  • Customer Insight and Engagement: Develop a deep understanding of customer behaviors, segmentation, and targeting to enhance communication precision and effectiveness. Identify optimal communication strategies to engage users at key moments and drive conversion.
  • Stakeholder Collaboration: Collaborate closely with product, tech, analytics teams, and cross-functional stakeholders to understand and enhance the customer journey, aiming to improve subscription conversions. Manage relationships with global, local, and regional teams, ensuring effective communication and campaign execution.
  • Team Leadership and Experience: Lead and manage a team, ensuring effective collaboration and skill development. Required to have 6-8 years of experience in growth or digital marketing with a strong background in conversion-based or ROAS-centric roles, preferably in consumer tech.

Skills & Attributes for Success-

  • Strong digital marketing acumen combined with problem-solving skills.
  • Experience in handling large-scale digital marketing budgets and a comprehensive understanding of the digital marketing landscape.
  • Proficiency with data and attribution tools, deep analytics, and performance monitoring
  • Ability to analyze data on a regular basis to drive key insights & applications to live campaigns

Preferred Education & Experience-

  • 5+ years of experience (as per company benchmark) in growth/digital marketing.
  • Strong background with conversion-based or ROAS clients, including Consumer tech (app-based).
  • Experience in working with a multi-crore digital marketing budget.
  • In-depth, hands-on experience in managing programmatic & biddable platforms like Snapchat, Facebook, DV360, etc.
  • Exposure of running campaigns using 1st party and 3rd party data.
  • Knowledge of Analytics, Attribution, and Planning tools (e.g. Branch, AppsFlyer, DCM, etc.).
About Us-
Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians
watch their entertainment - from their favourite TV shows and movies to sporting
extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than
100,000 hours of TV Shows and Movies in 18 languages and coverage of major global
sporting events. As a mission-driven organisation with a relentless focus on our users, we
are dedicated to attracting and retaining world-class talent to drive our success.
Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and
compensate employees on the basis of individual competence and potential without
regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age,
marital status or non-job-related disability, as well as all other classifications protected by
applicable laws.

Why Join Us-
No Dress Code, Unlimited Leaves, Diverse & Inclusive Culture and Fun Life Balance
Links -

#Non-Tech


Sur Disney+ Hotstar:

Hotstar est l’un des services vidéo à la demande à la croissance la plus rapide. Effacez ça. Nous sommes Hotstar. La destination incontournable pour plus de 100 millions d’utilisateurs actifs, quels que soient leurs goûts, depuis des émissions et des films anglais primés jusqu’à des contenus régionaux et du sport en direct. Notre mission consiste à révolutionner le divertissement Internet grâce à une personnalisation intelligente et l’édification d’une plateforme vidéo mondiale : il s’agit bien de conquérir le Web mondial et le monde entier. Nous pensons qu’il n’y a que deux façons de réaliser nos objectifs, en osant ou en osant davantage.

Sur The Walt Disney Company:

The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.

Le poste est rattaché à Novi Digital Entertainment Pvt Ltd , qui fait partie d’une entreprise que nous appelons Disney+ Hotstar.

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