Senior Manager, National Geographic Brand & Franchise Management
Postuler maintenant Postuler ultérieurement Job ID 10158851 Emplacement Burbank, Californie, États-Unis / Washington, District de Columbia, États-Unis / New York, New York, États-Unis Entreprise National Geographic Date de publication 09/09/2026Résumé du poste:
The Senior Manager, National Geographic Brand and Franchise Management will shape and drive brand-defining initiatives, build high-impact partnerships and programs, and serve as a key connector between National Geographic and The Walt Disney Company.
Reporting to the Director of Brand & Franchise Management, the Senior Manager will work cross-functionally and cross-company to grow the brand, deepen audience engagement, and expand National Geographic’s mission. This role will be instrumental in driving brand visibility, the development of new brand initiatives, activating brand partnerships, and leveraging stakeholder relationships.
Key Responsibilities
Drive franchise growth through Global Brand Initiatives.
Lead key initiatives, such as Nat Geo Kids or Travel Lifestyle.
Align strategy across Verticals, LOBs and regions.
Partner across matrixed organization to drive Nat Geo expansion outcomes.
Support globalization of brand initiatives, creative processes and developing toolkits and brand materials for internal and external use.
Collaborate with Corporate Brand, Marketing COEs, Consumer Products & Expeditions on growth activations.
Identify and activate partners for brand-building activations.
Elevate brand storytelling with high impact creative.
Ensure brand consistency across creative and messaging.
Lead Global Brand Initiatives
Support the development of a unified global National Geographic brand strategy that aligns with business vision, goals, and mission.
Execute best in class campaigns in support of brand growth.
Leverage audience data, market trends, and competitive intelligence (in collaboration with Disney Brand Research) to inform strategy, and measure impact, fostering a test-and-learn culture to continually optimize performance.
Drive creative excellence, shape creative direction.
Maximize brand reach and cut through working with National Geographic regional brand and franchise leads around the world to execute on unified global strategy.
Collaborate & Influence
Align global strategy across Verticals, LOBs and regions, driving a one National Geographic consumer approach through collaboration National Geographic and Disney Consumer Products, Publishing, Travel and Expeditions, and Disney Parks.
Establish key relationships with partners in each National Geographic segment to deeply understand nuances of each business to integrate brand strategies.
Cultivate and develop existing distinct and ownable National Geographic franchises that will power multiple lines of businesses for holistic brand success.
Execute with Excellence
Work closely with marketing, editorial, creative, communications, social, legal, and sales teams to shepherd brand campaigns from concept to launch, including aligning stakeholders around shared goals and ensuring delivery on KPIs and timelines.
Own and drive the planning and execution of cross-platform campaigns that align with National Geographic’s editorial priorities, audience insights, and commercial goals.
Identify ways to increase support for brand initiatives.
Develop toolkits and brand materials for internal and external use.
Ensure brand consistency across creative and messaging.
Team Leadership
Foster a team culture of creativity, collaboration, high-trust and high-performance to deliver on business goals and expectations.
Basic Qualifications
7+ years of experience in brand strategy, marketing, partnerships, or a related field at a comparable level.
Proven success in leading cross-functional brand or commercial initiatives in complex stakeholder environments.
Strategic & creative thinking with the ability to drive impactful execution with a hands-on, solutions-oriented approach.
Proven ability to navigate in highly matrixed organizations through the successful development of collaborative relationships.
Excellent written and verbal communication skills with strong storytelling and executive presence.
Analytical thinker with expertise in turning insights and data into clear, actionable strategy.
Ability to manage multiple projects in a fast-paced, deadline-driven environment.
Strong cross-cultural experience with a global mindset.
Preferred Qualifications:
Bachelor’s degree in Marketing, Brand Management, Business, or a related field.
Knowledge of the media landscape, especially documentary or factual content.
Demonstrated success in building and evolving global brands and teams.
Proven experience in senior executive-level brand management roles, ideally with a focus on media and entertainment.
The hiring range for this position in Burbank, CA and Washington, D.C. is $126,800 to $170,000 per year and in New York, NY is $132,800 to $178,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur National Geographic:
National Geographic Partners LLC (NGP), une coentreprise entre Disney et le National Geographic Society, s’engage à livrer au monde des contenus scientifiques, d’aventure et d’exploration de premier ordre à travers un portefeuille inégalé d’actifs multimédias. NGP combine les chaînes de télévision mondiales de National Geographic (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) et les actifs orientés sur les médias et les consommateurs du National Geographic, dont les magazines National Geographic ; les studios National Geographic ; les plateformes de médias numériques et sociaux associées ; les livres, les cartes, les médias pour enfants et les activités auxiliaires qui incluent voyages, expériences et événements internationaux, vente d’archives, octroi de licences et activités de commerce électronique. L’avancement des connaissances et de la compréhension de notre monde est l’objectif principal du National Geographic depuis 131 ans, et nous nous engageons désormais à approfondir, repousser les limites, aller plus loin pour nos consommateurs... et ce faisant à toucher des millions de personnes autour du monde dans 172 pays et 43 langues chaque mois. NGP remet 27 % de nos recettes à l’organisme à but non lucratif National Geographic Society en vue de financer des travaux dans les domaines de la science, de l’exploration, de la conservation et de l’éducation.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à National Geographic Partners PAY SVC , qui fait partie d’une entreprise que nous appelons National Geographic.
National Geographic Partners PAY SVC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.