Programming Strategist (Disney Branded Television)
Postuler maintenant Postuler ultérieurement Job ID 10124764 Emplacement Burbank, Californie, États-Unis / Anaheim, Californie, États-Unis / Santa Monica, Californie, États-Unis Entreprise Disney Entertainment Television Date de publication 08/07/2025Résumé du poste:
The Disney Channels Programming Strategy team owns the planning and scheduling of our Disney Branded Television content across various platforms, including linear, nonlinear, DTC and YouTube platforms, and sits within the Disney Entertainment Television group. The team programs hundreds of hours of premiere content per year, as well as library content in both long and short form formats. From linear and nonlinear television to Disney+, YouTube and beyond, our team crafts the release strategies that connects our content with the largest possible kid’s audiences across all platforms. The team is the ultimate curators, platform strategists and slate planners for kids content from the Walt Disney Company.
Job Summary:
The Programming Strategist is responsible for YouTube channel management and content implementation across the Disney Entertainment Television “made for kids” YouTube channels. This includes the production and editing of content needed to fulfill the strategy needs of each brand; as well as management of the channel’s homepages, playlists, and SEO-friendly metadata. The position requires system knowledge of Adobe Premiere and Photoshop for content creation needs.
Responsibilities:
Produce, edit and upload content across all Disney Entertainment Television “made for kids” YouTube channels including full episodes, livestreams, compilations, shortform, vertical shorts and special video projects.
Produces thumbnail graphics for content across all Disney Entertainment Television “made for kids” YouTube channels.
Liaise with the research team to monitor performance of content across the multiplatform landscape and utilize that information to optimize.
Serve as the main technical contact for team to our Google/YouTube Partner reps and internal Disney technical reps as related to fingerprinting, claiming, monetization and geo-filtering.
Serve as lead point of contact for all YouTube Channel management/operational implementation, including interfacing with our international partners.
Quality-check thumbnail images and video on various platforms; identifying and updating thumbnails for optimization.
Manage YouTube Channel homepages, playlists, titles, descriptions, and make real time updates for channel optimization and SEO.
Daily maintenance and operations of YouTube channels including: updating links, and input related meta-tags into the database.
Execute content plans in a variety of functions to support the Networks and larger Programming Strategy team.
Provide feedback on CMS tools, test new features, and report bugs.
Basic Qualifications:
3+ years’ YouTube channel management experience managing a growing and successful YouTube channel (100k+ subscribers), YouTube certification a plus
3+ years’ video editing and image editing experience
Experience with growing an online community, content creation for social media, and knowledge of SEO and/or copywriting and YouTube best practices
Experience managing a major brand and working with creative teams
Strong in-depth knowledge and interest in online trends and pop culture, especially Disney Channel Networks fandoms, apps and video content trends
Creative and strategic thinker who can solve complex problems and identify creative solutions
Self-starter with the ability to multi-task, prioritize workflow and work well in a fast-paced environment
Highly organized with meticulous attention to detail
Excellent communications skills both written and verbal
Ability to learn new systems quickly, and work independently
Demonstrated experience with Adobe Premiere, Adobe Photoshop, Microsoft Office suite, Microsoft Teams, Google Docs, Keynote
Proficient with Mac and PC computers
Interest in children’s programming
Expertise in file types and how to optimize content for digital platforms
Required Education:
Preferred Education: Bachelor’s degree in media related field or equivalent work experience
The hiring range for this position in Burbank, CA is $78,200.00 to $104,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur Disney Entertainment Television:
Disney Entertainment Television est une collection de marques de contenu renommées de The Walt Disney Company qui créent des programmes originaux de divertissement et d’actualités pour les plateformes de streaming Disney+, Hulu et Star de la société, ainsi que ses réseaux de diffusion et de câble. Son vaste portefeuille inclut ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content et Onyx Collective, en plus des Disney Television Studios, qui comprennent 20th Television, 20th Television Animation, ABC Signature et Walt Disney Television Alternative. Délivrant plus de 4 500 heures de programmation par an réparties sur plus de 300 programmes de tous genres, les marques créatives de Disney Entertainment Television sont à l’avant-garde de la narration révolutionnaire, tout en captivant le public et en suscitant des éloges. En 2023, la programmation d’excellence de Disney Entertainment Television a remporté 163 nominations aux Emmy® dans les catégories en journée, en prime time, actualités et documentaires, ainsi que dans les catégories enfants et famille.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à ABC Cable Networks Group , qui fait partie d’une entreprise que nous appelons Disney Entertainment Television.
ABC Cable Networks Group est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.