Sr. Analyst, Product Marketing

BUILD SOMETHING BIGGER THAN YOURSELF 
 

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How will you contribute to our magical experience?

The Sr Analyst, Product Marketing will join the team to drive the performance and continuous improvement of Disney+ owned experiences across LATAM, ensuring these platforms effectively support subscriber acquisition, engagement, and value perception in alignment with business priorities.  

As the analytical backbone of the Growth Marketing team, this role transforms data into actionable insights and recommendations across Disney’s consumer-facing digital experiences, including Marketing Landing Pages (MLPs), subscription sign-up funnels, the Explore Disney+ editorial site, and the Perks site.  

Key responsibilities include monitoring performance, identifying friction points and growth opportunities, and evaluating the impact of testing and optimization initiatives. Through data-driven insights, this role informs roadmap prioritization and optimization strategies aimed at improving user experience, conversion performance, subscriber engagement, SEO & GEO outcomes, and benefit adoption. 

The Sr Analyst, Product Marketing will be responsible for:

• Monitor and analyze the performance of Disney+ owned digital experiences across LATAM, identifying user friction points, optimization opportunities, and growth drivers across different markets, devices, and subscription plans. Partner with Analytics teams to translate data into actionable insights and support prioritization of high-impact initiatives.
• Lead the analysis of A/B tests and optimization initiatives across Marketing Landing Pages, subscription funnels, Explore Disney+, and Perks. Develop data-driven hypotheses and recommendations, while collaborating with cross-functional teams to identify experimentation opportunities and apply learnings to future initiatives.
• Stay up to date on industry trends, competitor strategies, and best practices across streaming, subscriptions, e-commerce, and digital consumer businesses. Leverage internal performance data and external benchmarks to identify new opportunities and inform optimization and growth strategies.

What we need from you to be part of this story:

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field.
• +3 years of experience in digital marketing, growth, digital product, e-commerce, web strategy, subscription businesses, or similar areas.
• Experience in DTC, streaming, entertainment, consumer tech, telecom, marketplaces, or other digital consumer brands is highly valued, along with exposure to LATAM regional operations. Business acumen, including familiarity with financial or business models, is a plus.
• Strong understanding of conversion rate optimization (CRO), digital customer journeys, UX principles, funnel performance, and growth strategies.
• Experience with SEO/GEO, content discoverability, editorial platforms, subscriber engagement, loyalty, retention, or perks programs is a plus.
• Proficiency with web analytics, reporting, and data visualization tools such as Google Analytics, Adobe Analytics, Looker, Tableau, Power BI, or similar.
• Experience working with dashboards, business intelligence environments, A/B testing platforms, SEO tools, and collaboration/project management tools (e.g., Jira, Airtable) is preferred.
• Advanced skills in Excel/Google Sheets and presentation tools are required.
• Strong analytical, strategic, and problem-solving abilities, with excellent communication and stakeholder management skills — able to communicate and present insights clearly to cross-functional and senior audiences.
• High ownership and comfort operating in ambiguous, fast-changing environments, with a strong test-and-learn mindset and the ability to prioritize and manage multiple initiatives simultaneously.
• Fluent Spanish and advanced English required; Portuguese is a plus.

 Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney