Senior Manager - Central PRS, HSM - Entertainment Ad Sales
Postuler maintenant Postuler ultérieurement Job ID 10089090 Emplacement Bombay, Inde Entreprise The Walt Disney Company (India) Date de publication 07/05/2024Résumé du poste:
About the Role:
This role will program manage the deal structure and deal proposals particularly the ones at Network level at HSM while applying an overall HSM lens to business performance, which will be complementary to the lens adopted by GEC/Movies team.
Context:
This role will manage the key initiatives at the HSM side of Entertainment Ad Sales team, which is critical to ensure deal analysis, and business performance reports are ready in time with high quality analysis.
Key Responsibilities:
Strategic / Policy related KRAs
Implementing the revenue strategy for the channel/cluster basis channel objectives, budget for the year, market scenario, competition, etc. to ensure the sales organization achieves overall revenue target
Develop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities
Facilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genre
Operational / Process / Technology related KRAs
Building an understanding of the industry and clients through industry reports, trends, articles, BARC data to know plans of our key clients and categories to pre-empt the sales team for proactive pitching.
Analyse market trends, Media performance versus Brand parameters and other critical trends.
Support creation of pitch and evaluation of the pitch of annual deals and mega deals
Engage with sales teams for ensuring revenue rationalization by tracking the funnel/pipeline for a healthy business and designing attractive packages for them to take to the market.
Providing frontline support through reporting and analytics - Equipping the sales team with data insights so they can handle queries from clients and media planners/buyers with confidence.
Evolve constantly on current methodologies & tools to incorporate new approaches to advertisers & sponsors
Work on comprehensive presentations for reviews as required
BI & Other Qualitative/Quantitative Reports -Generating relevant reports proactively using BI, BARC and other tools to enable sales team with relevant data points
Financial Accountability / Commercial Impact
Execute impact/ non FCT elements that convert to higher revenue generation
Work with finance and PRS lead to develop annual budgets for respective channels as per company goals
Support creation of annual deals & monthly deals, monitoring channel performance within & outside Genre
Identify & highlight opportunities to CSP/ RH/CH
Performance measures
Timely and accurate submission of the budget and reforecast as required and comprehensive view of the performance of the channels
Presentation of the review in the format as required
Provide quantifiable inputs which influences favourable decision making by clients and shapes direction of business strategy
Qualifications:
Qualification: MBA
With 10+ years of post-qualification experience, preferably from Business consulting/ strategy background
Personal Attributes:
Business Acumen
Planning and organizing
Influencing Skills
Result Orientation
Negotiation Skills
About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.
Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.
With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation, and an unwavering focus on delivering to the expectations of our audiences.
Join us, and let's continue to inspire a billion imaginations.
Sur The Walt Disney Company (India):
Star India a défini le paysage des médias indiens depuis plus de 30 ans et c’est l’un des principaux conglomérats de médias du pays, qui touche plus de 700 millions de téléspectateurs par mois en Inde et dans plus de 100 autres pays.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Star India Pvt Ltd (SIPL) , qui fait partie d’une entreprise que nous appelons The Walt Disney Company (India).