Assistant Manager - Analytics, Brand Solutions

About the Role:
Brand Solutions help generate incremental revenues for the business to monetise assets beyond FCT. The Pricing & Strategy team within the Brand Solutions PRS vertical focusses on pricing, grid evaluations and driving the Brand Solutions revenue for the Entertainment network. The incumbent shall work on effective pricing to land deals at the right premiums and thereby revenue maximization of all Brand Solutions deals. The team also is critical in planning & forecasting for the business and also provide research based insights to sales teams for identifying and closing deals.

Context:
This position is expected to be part of the Brand Solutions Product & Revenue Strategy team focusing on creative solutions and collateral linked support to sales acquisition, revenue maximization and retention of clients utilizing content lead & non FCT monetization strategies for the Entertainment & Kids cluster at Disney-Star. This is done through effective forecasting, planning, pricing and property integrations based on deep understanding of client needs and content. The team also focusses on research driven insights to identify client & categories to help build the portfolio as well as post evals of successfully executed deals.

Key Responsibilities:

• Driving Revenue & Yield Delivery

  • Planning for AOP and tracking and delivery of the same

  • Projections planning, forecasting & tracking with sales on a monthly/ weekly basis on funnel, revenues & spends

  • Business planning on a month-on-month basis & forecasting for subsequent quarters

  • Scoping & Identifying growth levers and opportunities & reviews with sales 

  • Long term annual deals with select clients

• Costing & Grids

  • Work closely with the Creative Team for pricing of the ideas curated

  • Pricing & costing for all proposals. Driving premium in both production & airing 

  • Production cost estimations for projects and liaising with commercial/ marketing teams for costs and negotiations to optimize production costing

  • Airing grids for creatives made by the Brand Solutions team

  • Publish Rate cards for Brand Solution elements

• Data- driven Analytics and Insights

  • Tracking market insights & industry updates to inform strategy & sales

  • Data Analysis for select pitches, sector/category analysis and preparing measurement based use-cases

  • Understanding Brand briefs and provide insights to substantiate the creative ideas curated by the Ideation team

• Post evals for large deals as needed

  • BARC, Distillery & Primary-Secondary research

• Cross functional interactions

  • Ad Sales/ Channel PRS/ Channel marketing teams/ Commercial teams/ Production Houses/ Operations/ Consumer Insights/ Distillery/ S&P/ Legal

Performance Measures:

• Achievement of assigned targets within the specified time frame

• Driving pricing agenda and effective implementation of Brand Solutions campaigns

• Strong internal and external relations

• Quality of solutions provided and contribution to the success of campaigns executed

Qualifications:

• 3-5 years work experience

• MBA in sales & marketing

• Strong quantitative and analytical ability

• Strong inclination to do secondary research and think strategically basis insights

• Knowledge of BARC /YUMI desirable though not sacrosanct

Personal Attributes:

• Strong Interpersonal skills with an assertive personality

• Ability to multitask and to deal with dynamic and fast paced internal & external environment

• Eye for detail and ability to meet deadlines

• Good communication, interpersonal, customer and problem-solving skills

About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation and an unwavering focus on delivering to the expectations of our audiences.

Join us, and let's continue to inspire a billion imaginations.