Ads Strategy Manager (GTM Entertainment Strategy), Disney+ Hotstar
Postuler maintenant Postuler ultérieurement Job ID fa13866a-23d3-4dd3-8f1c-cc74f8870ad4 Emplacement Bombay, Inde Entreprise Disney+ Hotstar Date de publication 10/04/2024Résumé du poste:
YOUR KEY RESPONSIBILITIES
- Drive Disney+ Hotstar’s Entertainment Revenue Growth:
- Collaborate with sales, marketing & creative works team to drive revenue growth for the identified verticals
- Create customized solutions to key advertisers linked to their marketing objectives
- Ability to propose advertiser deliverables on Disney+ Hotstar for LCS/SMB businesses to win share of wallet from the brands
- Build customized narratives for why advertisers should invest with D+H: Value proposition laying out points of differentiation vs. other mediums
- Develop deeper insights and understanding of the dynamic market requirements through advertiser/client interaction and facilitate “Why Buy?” propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities in tune with Digital marketing trends- consumer and customer, New age App industry, Big data and Analytics
- Disney+ Hotstar’s Entertainment Consumer behaviour into insights for advertisers:
- Deep understanding of user behaviour, historical trends and mapping them to market realities
- Develop advertiser value propositions linked to our position of strength on these metrics vs. other digital & TV mediums
- Ability to learn various D+H internal tools to provide support to the sales team for business growth
- Strategic outlook to the portfolio business:
- Constantly review current methodologies, tools and indexes and incorporate new approaches to pitch and present our products to advertisers and sponsors.
- Develop tracking mechanisms & prepare various dashboards to increase sales efficiencies and catch inefficiencies in a good market. Building sharp execution templates
- Build relevant post-evaluation process:
- Understand how advertisers measure campaign success: Key metrics used, 3rd party evaluations done (Nielsen, Kantar etc.)
- Collaborate with the measurement team to develop key elements of the client's evaluation decks
- Collaboration:
- Effectively collaborate with the front-line sales team & different sales strategy teams (Ad Tech, Ad Ops and Brand solutions)
SKILLS & ATTRIBUTES FOR SUCCESS
- Structured problem solver - Ability to develop solutions in an ambiguous environment
- Strong in analytics with a high comfort around Excel modeling
- Should have worked in inter-team and intra-team collaborative roles
PREFERRED EDUCATION & EXPERIENCE
- Total experience of 5-7 years, out of which preferably 3-5 years of strategy consulting experience
ABOUT US
- Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organization with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success
- Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable laws
WHY JOIN US
- No Dress Code
- Unlimited Leaves
- Diverse & Inclusive Culture
- Fun Life Balance
LINKS
- www.hotstar.com
- https://careers.hotstar.com/join-us
- https://www.linkedin.com/company/disney-hotstar/mycompany/
Sur Disney+ Hotstar:
Hotstar est l’un des services vidéo à la demande à la croissance la plus rapide. Effacez ça. Nous sommes Hotstar. La destination incontournable pour plus de 100 millions d’utilisateurs actifs, quels que soient leurs goûts, depuis des émissions et des films anglais primés jusqu’à des contenus régionaux et du sport en direct. Notre mission consiste à révolutionner le divertissement Internet grâce à une personnalisation intelligente et l’édification d’une plateforme vidéo mondiale : il s’agit bien de conquérir le Web mondial et le monde entier. Nous pensons qu’il n’y a que deux façons de réaliser nos objectifs, en osant ou en osant davantage.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Novi Digital Entertainment Pvt Ltd , qui fait partie d’une entreprise que nous appelons Disney+ Hotstar.